Here is a marketing conundrum. How do you brand a $575,000 specialty vehicle, built on a Ford truck chassis, that is designed to look like a tank? If you answered “Name it after General George S. Patton” give yourself a 21-gun salute. But here’s the rub—in one of the most astute tactical moves of his storied military career, Patton…

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” Imagine for a moment that you earned a nickel every time that Marilyn Monroe’s “name, likeness, or persona” was exploited for commercial purposes.  Now imagine it was hundreds or thousands of dollars every time.   The California Legislature  tried very hard to gift wrap that bonanza for the beneficiaries of Monroe’s estate, primarily her acting coach Lee Strasberg’s…

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